Princess Goes Hollywood.
Born in 2005/2006 from a passion for fine cashmere, Princess Goes Hollywood has grown into an internationally acclaimed womenswear brand. Each collection blends feminine elegance, playful charm, and effortless style – from knitwear and T-shirts to dresses, skirts, trousers, jackets, loungewear, and accessories. Inspired by the idyllic Swiss village of Hägendorf, every design carries a touch of magic and meticulous craftsmanship.The brand’s signature frog symbolizes transformation, confidence, and individuality – reflecting the courage to stand out and the joy of self-expression. With premium materials, thoughtful workmanship, and subtle glamour, Princess Goes Hollywood creates pieces that combine style, functionality, and lasting quality, accompanying women through every part of their lives. Each season brings four collections, including cruise and main lines, featuring both classic and playful designs that celebrate creativity, individuality, and unmistakable identity.

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